(INTERNATIONAL) EXPERIENCE EVENTS
THE RE:DESIGN iX ART CONTEST
To commemorate the 50th anniversary of BMW Group’s engagement in the arts, BMW Slovenia prepared a project inviting young talents to creatively redesign the exterior of the innovative and eco-friendly BMW iX. Urban Klinkon, a master’s student at the Academy of Fine Arts and Design, created the most convincing interpretation of a crossroads between sustainability, art and mobility. The entire project attracted the attention of local and international media. The creatively redesigned BMW iX vehicle was statically displayed at different events across Europe, attracting a great deal of interest on social media.
Organization and execution of an event on the 50th anniversary of BMW Group’s engagement in the arts
CLIENT:
BMW Slovenia
YEAR:
2022
