REGIONAL MEDIA LAUNCH OF THE BMW iX2/X2, MINI COUNTRYMAN AND BMW CE02

We prepared an unforgettable event for foreign and Slovenian journalists that combined state-of-the-art technology, adventure and sustainability, which are also embodied by the presented vehicles – the BMW iX2/X2, the MINI Countryman and the CE02 motorcycle. Attendees went on an attractive drive via Predil Pass to Most na Soči, where they also experienced an unforgettable adventure made possible by Slovenian Railways – taking the motorail to Bohinjska Bistrica. The next day, they were given the chance to discover the MINI Electric and ascend the Pokljuka plateau through the forests of Pokljuka, where the BMW Arena awaited them. All aspects of the event were designed sustainably; we spiced up the content with a videoconference from the BMW factory that makes electric vehicles.