(INTERNATIONAL) EXPERIENCE EVENTS
LAND OF BMW xDRIVE
Kranjska Gora came to life as the Land of BMW xDrive. On the weekends, an entertaining, active and culinary programme was held in the central area of the ski resort, where networking took place. The programme was enriched with talk shows hosted by BMW ambassadors such as Jure Košir, Žan Košir, Marko Grilc, Filip Flisar, Jakov Fak and Tina Maze. Shorter or longer test drives and test tracks were also provided, where we presented new vehicles to existing and potential customers. The event was enriched with a presentation of local culinary masters and the culinary offer of restaurants in Kranjska Gora.
Test drives and lead generation
CLIENT:
BMW Slovenia
YEAR:
2015-2018
