DM WOMEN’S RUN

As SI SPORT we developed and spread the sport of running among women in Slovenia. Through organized running practice, which we were among the first in Slovenia to introduce, we succeeded in getting many women to practise this sport with the goal of attending the DM Women’s Run. In the nine years that we were involved in the event, we played a major role in increasing the number of attendees from the original thousand to over 15,000 attendees at the 10th DM Women’s Run (runners, children, fans, and escorts). We were involved in the communication campaigns and support on all communication channels, taking over the entire organization of training and the closing event.