(INTERNATIONAL) EXPERIENCE EVENTS
BMW i5 REGIONAL LAUNCH
We conceptualized and executed a regional launch of the latest sustainable luxury, which includes the new BMW 5 Series, the BMW i5, and the impressive all-electric BMW i7 M70 xDrive. The event was attended by more than 80 journalists and influencers from ten countries; in addition to test drives, they discovered the beauties of Istria and BMW’s commitment to electrification, digitalization, and a comprehensive sustainability strategy throughout the vehicles’ life cycle.
Event organization and execution
CLIENT:
BMW Group – Central and Southeastern Europe
YEAR:
2023
