CORPORATE EVENTS
BMW FEST
Building brand loyalty and presenting it to a new target group through BMW running academies for corporate clients led by running instructors and BMW ambassadors; promotion at running events for building the client base (new clients); and a closing family running event at the Volčji Potok Arboretum with more than 2,000 attendees. The winners received tickets to the BMW Berlin Marathon.
Linking the sponsorship of the BMW Berlin Marathon and the launch of the BMW Active Tourer
CLIENT:
BMW Slovenia
YEAR:
2014 and 2015
