BMW ARENA

A winter experience in the picturesque environment of Pokljuka, where attendees were given the once-in-a-lifetime chance to test a wide range of BMW vehicles. The rich programme included a scenic drive with vehicles that use BMW xDrive technology, an explosive experience with BMW M vehicles, test tracks for getting to know the vehicles’ functionalities, discovering the future of driving pleasure with electrified BMW vehicles, and exclusive (closed room) launches of the latest models.
The event was additionally supported with presentations of various partners. After the driving experience, guests had the opportunity to savour the local culinary delicacies.